Squarespace
Wix
Score Breakdown
Quick Verdict
Wix edges out Squarespace due to its significantly larger market adoption and slightly broader feature set, making it a more versatile choice for a wider range of users.
Choose Squarespace if you prioritize elegant design, a streamlined content creation experience, and a more curated set of e-commerce features, especially for creative professionals or small businesses focused on aesthetics.
Choose Wix if you need maximum flexibility, a vast app market, and robust SEO tools, making it ideal for businesses requiring extensive customization, diverse functionalities, and strong organic traffic generation.
Community Ratings
Squarespace
Wix
Both tools boast perfect 5.0 Capterra ratings, indicating high user satisfaction. However, Wix's significantly higher review count (10,443 vs. 3,354) demonstrates a much larger user base and broader market acceptance, giving it a stronger proven track record and market position.
User Sentiment
Squarespace
'The best design option templates in web design' - Capterra Review
'Slick website builder ideal for small brand sites.' - Capterra Review
Wix
'Wix is excellent for building websites' - Capterra Review
'Perfect support and service for small business owners' - Capterra Review
'AI/Automatic plan renewals caused issue, reps were great though one' - Capterra Review
Both tools receive overwhelmingly positive sentiment, particularly regarding their ease of use for website creation. Squarespace is frequently praised for its aesthetic templates and suitability for brand sites, while Wix is lauded for its overall website building capabilities and support. Wix's complaints are more specific to billing or technical issues, which users often report being resolved by support, indicating a robust support system despite initial friction.
Feature Comparison
Feature | Squarespace | Wix |
|---|---|---|
| Website Builder & Design | Excellent (Templates, AI Builder, Design Intelligence) | Excellent (Drag-and-drop, AI, Customization) |
| E-commerce | Good (Online Store, Squarespace Payments, Capital, Memberships) | Good (Integrated solutions, Premium features) |
| SEO & Analytics | Good (Search & AI Optimization, Analytics) | Excellent (Advanced SEO tools, Organic traffic focus) |
| Marketing & Social | Good (Social media auto-posting, icons) | Good (Integrated solutions, App Market for extensions) |
| AI Tools | Good (Blueprint AI Builder, Squarespace AI) | Good (AI/Automatic features, AI assistance) |
Key Differences
Pricing
Squarespace
Wix
Pricing Analysis
Squarespace's listed 'Free' tier is actually a trial, with its lowest paid plan starting at $16/month (billed annually). While Wix also has premium plans, its free tier offers more persistent functionality, and its overall pricing structure is perceived as more flexible with a wider range of options, often providing better value for money, especially for those needing extensive features or a free starting point.
Support Quality
Squarespace
Users generally find the Help Center comprehensive, but the lack of direct live chat or phone support can be a limitation for urgent issues. The Capterra rating of 4.4 suggests good quality for the available channels.
Wix
Wix offers more direct support channels, including Live Chat, which is highly valued for immediate assistance. While its Capterra support rating is slightly lower at 4.2, the availability of real-time help often translates to a better user experience for critical problems.
Wix offers more immediate support options (Live Chat) compared to Squarespace's Help Center-only approach, which is a significant advantage for users needing quick resolutions. While Squarespace's rated support quality is marginally higher, the breadth of channels gives Wix the edge.
Learning Curve
Squarespace
Some learning required
Squarespace is often described as intuitive for design-focused users, but its specific editor logic can take a little time to master for those used to drag-and-drop freedom. The structured nature of its templates means less initial setup but more learning for deep customization.
Wix
Quick to learn
Wix is renowned for its drag-and-drop editor, making it very accessible for beginners. Users report a quick onboarding time due to the visual nature of the builder and extensive templates, though advanced features can still require some learning.
Best For
For Agencies
Wix is generally better for agencies due to its extensive customization options, robust API, and client management features (via Wix Studio), allowing agencies to build highly tailored sites for diverse clients. Squarespace, while good for quick, elegant sites, can be limiting for complex client demands.
For Small Teams
Both are excellent for small teams. Squarespace is ideal for small teams prioritizing beautiful, content-rich sites with integrated e-commerce. Wix is better for small teams needing more functional flexibility, a wider range of integrations, and strong SEO capabilities to drive growth.
For Enterprise
Neither Squarespace nor Wix are typically considered enterprise-grade solutions for large, complex organizations with bespoke needs. For enterprise, platforms like Adobe Experience Manager, Sitecore, or custom CMS solutions are more common. However, for specific departmental or micro-site needs within an enterprise, Wix's flexibility might be slightly more adaptable than Squarespace's more structured approach.
Pros & Cons
Squarespace
- •Exceptional design templates and aesthetic appeal
- •Streamlined and intuitive content management
- •Integrated e-commerce and business tools (Payments, Capital)
- •Strong focus on visual storytelling and branding
- •Less design flexibility compared to Wix's drag-and-drop editor
- •Limited direct support channels (no live chat/phone)
- •Pricing can be less transparent for advanced features
Wix
- •Highly flexible drag-and-drop editor for extensive customization
- •Vast App Market for diverse functionalities and integrations
- •Robust SEO tools for organic traffic growth
- •Direct support channels including Live Chat
- •Can be overwhelming for beginners due to many options
- •Performance can sometimes be an issue with heavily customized sites
- •Automatic plan renewals can cause friction (as per reviews)
Integrations
Squarespace
Wix
Wix clearly has a stronger integration ecosystem, explicitly listing Zapier and Google, and is known for its extensive App Market. Squarespace lists 'Extensions' but doesn't detail specific integrations, suggesting a more curated or limited set compared to Wix's broad offerings.
Migration Considerations
Migrating from Squarespace to Wix typically involves manually exporting content (blog posts, products) and then importing/rebuilding the site structure and design in Wix. Tools like Zapier can help automate some content transfers, but a significant portion of design and layout will need to be recreated.
Migrating from Wix to Squarespace also requires a largely manual process. Export content like blog posts and product data, then rebuild the site using Squarespace's templates and content blocks. Due to Squarespace's more structured design, adapting a highly customized Wix site can be challenging.
Alternatives
Looking for other options? Consider these alternatives:
Last updated: 1/8/2026
Data sourced from official product pages and Capterra reviews